Lending Arch

Starting from scratch, we worked with a Bay Area FinTech agency in order to develop a new, exciting brand and “people-centered” product called LendingArch, a Calgary-based personal lending site. The site look and feel (and voice and tone) had to pertain to Millennials as well as investors, and showcase a range of loan-options, product overviews, and a complex-yet-swift signup flow.

Deliverables: personas, user research, user flows, UX design, visual design
Lending Arch homepage
Lending Arch signup flow
Lending Arch home
Lending Arch persona
Lending Arch wires


Allison joined our team as a contractor and didn't hesitate jumping right in and contributing, offering her perspective, and helping solve the design and UX challenges of our new startup website project. She has excellent design sense, highly professional, strong communicator and very easy to work with. Allison brings that senior, experienced value that helps move design work from good to great -- and the client loved it. ­
- Jack Macy, Co-Founder, Product & Design, CSTMR Fintech Marketing
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