Duquesne Fund Services

After many years of success and growth, Duquesne Fund Services needed a formal, public presence via an updated brand identity. The Pittsburgh and NYC-based firm wanted a re-designed mark that enhanced, and announced, its presence in the digital world, worked across various outlets, and better spoke to its potential and current clients. The new aesthetic retains the brand’s authentic, dependable, and trustworthy character, and is engaging and fresh, smart and provocative, clean and modern, visually striking yet friendly.

Deliverables: branding, identity, brand Style Guide, strategy
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