Website redesign for a, an Oakland-based company that helps small businesses manage and gather good online reviews. The site had to host a wealth of imagery and info, had be easy to update with new hires, blog posts, product highlights, new customer categories, case studies, and more.

Deliverables: strategy, wireframes, user flows, personas, user research, UX, visual design, responsive web design, Blog design
Broadly Home Page
Broadly wireframes
Broadly Blog
Broadly persona


I thoroughly enjoyed working with Allison, and we are thrilled with our new website! From concept to execution, Allison is very hands-on and detail-oriented. She reviewed the analytics for our previous website, created detailed user personas, and delivered a comprehensive plan to create a more engaging user experience – from wireframes to pixel perfect designs. Allison was very hands-on in the development process, which was extremely valuable. We look forward to collaborating more with Allison in the near future as our site continues to evolve.
- Laura E. Nelson, Head of Marketing at Broadly
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